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My values guide my approach to work, the clients I choose to work with and the impact I want to have through my business


  • I strive to provide outstanding value for your time, money and effort.
  • I pride myself on strong customer service – I’m not happy until you’re happy.
  • I love to learn new things and improve my skills – whether through formal training, self-directed learning or gaining insights from my peers.
  • I have checks and balances in place to make sure my work is error-free and nails the brief.
  • I get most of my work from repeat clients and referrals – I take that as the highest compliment.


  • I respect your time, budget and expertise – and I expect the same from my clients.
  • I give recommendations, suggestions and edits with empathy and consideration.
  • I operate with integrity – I deliver what I promise and charge for my services in a way that’s fair for both of us.
  • I invest in my relationships with clients and always strive to create a positive experience for us both.

Being a force for good

  • I choose to work with clients who want to have a positive impact on the world. See examples of my work.
  • I use inclusive and non-stigmatising language when writing about people, groups and health issues.
  • I strive to reduce my environmental impact by using 100% GreenPower in my home office, maintaining an (almost) paperless business and walking or taking public transport to meetings where possible.
  • I give back by donating 1% of my income each month to Pay the Rent and supporting a range of other not-for-profits.

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